If you are leaving the “Twittering” and the “tweeting” to the birds, you are missing out on the newest (and very efficient) way of building brand recognition and generating brand conversation among your customers.
Twitter has been touted as the new email and has marketers reeling about its potential to help catapult sales and customer loyalty to all time highs. And, it couldn’t be easier to use! Setting up a profile is easy and “tweeting” is a simple as typing a few sentences and hitting an “update” button. Additionally, because it is a free service, all it costs you is the human power you put behind your Twitter presence.
Naked Pizza, a New Orleans-based pizza joint, discovered the power of Twitter among its followers when they offered an exclusive-to-Twitter promotion. The results? 15% of the day’s sales were Twitter-generated.
Twitter is also an effective means of monitoring what is being said about your company and brand. Using its search feature, you have the ability to type in your company’s name, products, competitors, etc. and discover what is being said through the Twitter grapevine. While ProMoter Inc. doesn’t have a Twitter account of our own, we monitor the site for client mentions to ensure we are staying on top of the online conversation.
Looking for more details on how to organize your Twitter account, find followers and tweet effectively? Check out this blog post created by Laurie Dunlop of NetStrategies. It gives a variety of beneficial links and tools to use to optimize your Twitter experience! http://www.netstrategies.com/blog/uncategorized/2009/05/twitter-toolkit-for-beginners#more-314
Need help crafting an online marketing presence using Twitter and other social media tools? Contact ProMoter Inc. at 502-562-1969 or email us at promoter@promoterinc.com.
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