The Next “Big Thing” in Marketing

The marketing game is continuously evolving to incorporate new technology and applications. Failure to keep up could result in a failure of business. Consider the impact social media has had on the marketing landscape. Many businesses and even communications professionals balked at its usage as an effective marketing tool; however, it is one of the leading consumer touch points utilized by companies today. Well, the next big thing is here. And, you need to be sure not to waste time refusing its place as an effective marketing tool in order to gain a head start on competition.

QR Codes, which stands for Quick Response Codes, have recently burst onto the scene as an interactive marketing method to connect and engage with consumers as the boom of smart phones accelerates. Many businesses have already started using them on business cards, brochures and advertisements as a way to enhance their messaging with additional, targeted content.

QR Codes are essentially a bar code type system that acts as a portal to new content. Smart phone users simply take a picture of the QR Code and, using a QR Code application, are directed to targeted content of your choosing. Their effectiveness is wide in scope. From accounting firms to real estate agents or law firms, every industry can benefit from the use of QR Codes.

ProMoter Inc. has worked with several clients on initiating QR Codes into their marketing plans. Contact us today to find out how we can put them to work for you!