The effect social media – particularly Facebook – can have on your business’ bottom line is undeniable. If you haven’t already joined Facebook, it is time to crawl out from under that rock, log on and get connected with current and potential customers alike!
Having a stagnant Facebook page just doesn’t cut it in today’s marketplace. You need to have relevant and fresh content daily to keep fans engaged. SIGNARAMA Downtown – a ProMoter client for over five years – has had its own Facebook profile for several years, and they are seeing a real pay off. In fact, over the past several months, SIGNARAMA Downtown has generated more solid website conversions from their Facebook page than any other method. And, SIGNARAMA Downtown’s fans are engaged and active on their Facebook page thanks to daily contests and giveaways.
You, too, can have a quality and valuable presence on Facebook. Take a look at some best practices in order to give your Facebook account a boost!
· Build a fan base. To have a successful Facebook page, you need fans! Be sure to promote your social media presence on all customer touch points including your website, advertisements, staff Facebook pages, direct mail, Internet campaigns, etc.
· Keep your page active. Nothing is worse than an inactive Facebook page. Not only does it give the impression that business is slow, but it is nearly impossible to build up a fan base. It isn’t enough to make company-related announcements every other week. You need to really offer fans valuable information that is useful to them and their businesses on a daily basis. Dig around for some industry-related news bits to post when company news is slower. Offer contests and giveaways that keep fans coming back to your page for more!
· Get your fans talking about your page. Word-of-mouth is a great way to go viral. By maintaining an active page, fans are likely to start talking up your page to their friends. The more fans you have, the more impressions you make, which could lead to more business.
There isn’t a science to Facebook or other social media sites. Consider what you’d like from a Facebook page of which you are a fan and try to provide that to your fan base.
