Social Media Etiquette Part 1: Is it OK to Reuse Old Content?

This entry marks my 30th post to ProMoter Inc.’s Smart Marketing blog since December of 2008 when we jumped on the blogging bandwagon (around the same time social media came charging down the information super highway.) I’ve covered a broad spectrum of topics aimed at helping you market your business smarter. And, behind every keystroke was the thought that I had fallen upon the latest trend, hot topic and buzz word of the moment. But, what comes of these old blog entries? Would they spend the rest of their Internet days archived amongst the other lonely and dated Internet information?

In an ever changing industry, the basics to smart marketing remain the same. So, is it ok to reuse old content for future posts? Surely there is some type of social media etiquette one should follow while traversing and participating in the online world. According to Rob Birgfeld, there are highly effective ways to give old content new life.

1. Update the post with a forward explaining its relevance today or how times have changed.
2. Reference the post in a new blog regarding a similar subject matter.
3. Add a new comment to the post. This may spark a new conversation.
4. Check the tags to ensure your blog entry is categorized correctly for organic Web searches.
5. Refresh! Perhaps you were off target when drafting your post the first time or even ahead of the curve. Take the entry and revise to fit with today’s social media environment.

By using these guidelines provided by Rob, you can dust the cobwebs off your old blog entries and keystroke new life into them!

Be sure to check back soon for part two in our social media etiquette series.

A New Year Means Resolutions. Make the Most of It!

It’s a new year and that means resolutions. I’ve never been a fan of the tradition myself as I am in the opinion that there is no time like now to change for the better. However, it could be said that there is something almost romantic about starting fresh once the clock strikes midnight and a new year (rather decade) clicks over. Perhaps the resolve to improve is stronger with the idea of a clean slate.

That being said, ProMoter Inc. is very excited about the many opportunities abounding in 2010. But, we aren’t leaving it to chance. We’ve made specific plans (a much better word than resolutions) to ensure our success. How are we plotting our year ahead? You may want to take note.
1. Established measureable goals with start and finish dates
2. Made note of obstacles that may stand in our way
3. Identified key resources and people to help in achieving our goals
4. Drafted an action plan
5. Set up monthly meetings directed at measuring our progress

Our goals for this year include ways to nurture new collaborations, discover innovative ways to help all our clients and partner with our suppliers. Now get your goals on paper and start this new decade off with a great start!