Drive results with email marketing; Don’t drive away customers!

Email marketing can be the easiest, most cost efficient way to reach large segments of your target market and leave quality impressions about new product and/or service offerings, company announcements or special deals. However, it is important to follow some basic guidelines when communicating with your audience in mass. Merritt Colaizzi with SmartBlog on Social Media outlines some tips to get the most out of your email marketing.

• Keep it short. Your message should fit in one preview pane. If your viewer has to scroll down or across to view the rest of the message, you will likely lose their attention and, thus, business.
• Have only one “ask.” Don’t confuse your audience with too many messages. Target your email marketing message to one “ask.” For example, “Sign up for our newsletter,” “Click here for instant discounts,” “Learn more about product A.”
• Offer several “calls to action.” This shouldn’t be confused with an “ask.” A “call to action” is a line explaining to the viewer how they can respond to your message. It is important that you give them several opportunities to act. And, be sure not to bury your “call to action” at the bottom of the email. Sprinkle them throughout the email for full effect!
• Include graphic elements. It is important to make your email message visually pleasing. Viewers get lost with too many words. Tailor your message so you can tell your story with a good mix of images and text.

Looking to initiate an effective email campaign but don't know where to start? ProMoter Inc. can help! Contact us at (502)562-1969 or promoter@promoterinc.com