The recent social media boom has created quite a mad dash for companies to get their name and brand on the Internet and in search results leading to a surge in the SEO business. While search engine optimization is very important to your business if you want to have a valuable presence on the Internet, many small businesses just don’t have the expertise in this burgeoning department. Please take caution when employing an SEO firm to increase your company ranking. Some SEO firms – not the reputable ones – will use deceptive and unethical tricks to bump your site’s rankings, and, while this may work in the short term (bringing your site lots of traffic), your site could be banned from search engines essentially making your site worthless. When hiring an SEO company, please try to avoid deceptive SEO tactics by following these guidelines provided by Google.
- Watch out for those SEO firms who guarantee a #1 ranking.
- Beware of SEO firms who contact you first.
- Avoid SEO firms who do not clearly explain their operating tactics or who are secretive about how their company works.
- Be sure to understand where your money is going. You can’t buy better rankings from the search engines. Ask your SEO provider to differentiate between pay-per-click and SEO.
For many small businesses, SEO is still an unchartered frontier. Check out the link below for a more detailed explanation of what to look out for when hiring an SEO firm. Don’t forget that your best line of defense against rogue SEO firms is to arm yourself with the facts about SEO and competitive firms in your area.
http://www.google.com/support/webmasters/bin/answer.py?answer=35291
While SEO is not our area of expertise, we can help you uncover the truths behind the popular practice and assist you in locating a reputable SEO firm that can get your company results on the Internet. Call us at 502-562-1969.
2 comments:
Hi,
Thanks for sharing the useful information.
Search engine marketing is one of the ways that websites have of promoting their site in the search engines.
The key is to know how to use the keywords that you choose for your website. If you use it too many times, this is considered keyword stuffing and might get you booted right off the search engines. This actually does more harm than good. This is one of the reasons why some websites suddenly vanish from the results page.
Thanks for the feedback Lee. And, you are right. Such deceptive tricks as you mentioned are more proof as to why it is important to arm yourself with some working knowledge of SEO and effective practices. If your Web site is banned from search engines then it is generally useless for SEO purposes. And, you don't want that to happen!
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