Contrary to popular (or at least common) belief, networking events, conferences, expos, etc. are not a business card collecting free-for-all aimed at building your marketing distribution list and boosting your online network.
In order to not turn connections – and potential clients – off, build a relationship first before you add them to your mass marketing distribution list. Or, upon taking their business card, simply ask if they would like to be added to your monthly newsletter list and be sure to give them several solid reasons as to why your newsletter would be of benefit to them.
Why should you be concerned about this? Obviously, you don’t want to annoy the people who you would like to turn into clients with unwanted emails. But, more importantly, do this and your email marketing efforts could garner spam complaints creating a big headache for you in the future.
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