Overwhelmed with the variety of services, blogs and sites available via the wondrous World Wide Web? Feel like you don’t have time to participate in social media? Are you clueless to the ongoing online conversation about your industry, business or client? Well, it is time to rethink your position on social media and the importance of Web monitoring. Monitoring your company’s Web presence along with site activity is a basic tenet for marketing in a social media age. And, it couldn’t be easier!
Google provides users with two valuable (and free) resources to effectively test the waters of social media monitoring without having to dive in head first – Google Alerts and Google Analytics.
Google Alerts (www.google.com/alerts) will send you emails with links to Web pages (including blogs) that mention your company name. Set up is easy and you are able to control the frequency of the alerts along with the number and variety of keywords to which you are alerted. Feel free to expand upon your company name and include your products, competitors or generic industry-related terms.
Google Analytics (www.google.com/analytics) generates detailed statistics about the visitors to your Web site. The service is aimed at marketers so it is easy to use and interpret. Google analytics can track visitors from all referrers including search engines, display ads, pay-per-click, email marketing, etc. The statistics provided are very detailed and customizable.
Other, more advanced, social media monitoring services are available. Check out this article for a “Quick and Dirty” guide to setting up social media monitoring. (www.socialmediaexplorer.com/2009/02/18/a-quick-n-dirty-guide-to-setting-up-social-media-monitoring/)
Be sure to contact ProMoter Inc. for your Web-related marketing needs including Web design and email marketing campaigns. Give us a call at 502-562-1969 or visit us online at www.promoterinc.com.
Friday, March 6, 2009
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