Social Media Etiquette Part 2: Social Media Goes Great with Your Morning Coffee

When I stumbled upon Nathan Hangen’s blog titled “How to Manage Your Social Media Marketing in 10 Minutes Daily,” I had to reread the title a few times. Is it really possible to effectively manage the plethora of social media tools a company may be linked in to in just 10 minutes a day? This means generating unique content, posting on fans walls, putting out customer fires and tweeting the latest industry-related clippings? It’s true! Read below for some of Nathan’s tips to conquering your social media marketing while you take in your morning coffee.

1. Take One Platform Bite at a Time. According to Nathan, all social media sites are not created equal and, thus, you should not try to divide your time among all platforms as such. Nathan suggests for social media beginners to master one platform at a time before moving on to the next one. Remember to keep branding consistent among all platforms. If you are comfortable among the various platforms, Nathan suggests alternating between platforms on a daily basis. Don’t try to cram all of your social media efforts into these 10 minutes.

2. Respond to Your Fans. Nathan says it point blank in his blog. Your customers (fans in the social media world) aren’t listening to you. They’re waiting for you to respond. But rather thinking this is a negative aspect to social media, realize it is an opportunity for you to create an excellent customer relation experience and add to your company’s narrative. According to Nathan, a bulk of your 10 minutes should be spent responding to your fans.

3. Reach Out and Help People. Social media sites are a great way to discover new customers but Nathan warns against blatantly using these tools as such. Instead genuinely seek out those needing help using searches. It could lead to an invitation to join you on Facebook, Twitter or your blog, but don’t make that the goal. According to Nathan, the goal is to get on people’s radar.

To read more on this topic, visit Nathan’s original post at http://fwww.socialmediaexaminer.com/how-manage-your-social-media-marketing-in-10-minutes-daily/.

Social Media Etiquette Part 1: Is it OK to Reuse Old Content?

This entry marks my 30th post to ProMoter Inc.’s Smart Marketing blog since December of 2008 when we jumped on the blogging bandwagon (around the same time social media came charging down the information super highway.) I’ve covered a broad spectrum of topics aimed at helping you market your business smarter. And, behind every keystroke was the thought that I had fallen upon the latest trend, hot topic and buzz word of the moment. But, what comes of these old blog entries? Would they spend the rest of their Internet days archived amongst the other lonely and dated Internet information?

In an ever changing industry, the basics to smart marketing remain the same. So, is it ok to reuse old content for future posts? Surely there is some type of social media etiquette one should follow while traversing and participating in the online world. According to Rob Birgfeld, there are highly effective ways to give old content new life.

1. Update the post with a forward explaining its relevance today or how times have changed.
2. Reference the post in a new blog regarding a similar subject matter.
3. Add a new comment to the post. This may spark a new conversation.
4. Check the tags to ensure your blog entry is categorized correctly for organic Web searches.
5. Refresh! Perhaps you were off target when drafting your post the first time or even ahead of the curve. Take the entry and revise to fit with today’s social media environment.

By using these guidelines provided by Rob, you can dust the cobwebs off your old blog entries and keystroke new life into them!

Be sure to check back soon for part two in our social media etiquette series.