The Sophistication of Public Relations: Uncovering the Latest Trends – Social Media

Public relations has grown up or matured, rather, with the dawning of the social media age. With the emergence of blogs, Twitter and social media networks, PR practitioners are looking at online communities as new and credible media for consumer dialog. Think keeping your eyes on your local newspaper or trade magazines is sufficient to stay on top of the conversation being generated about your business or product? Think again! Social media has opened the door for consumer-driven conversations online, which should be monitored and even fueled by your public relations efforts!

For years, public relations has been defined as the management of the flow of information between an organization and its target audiences with successful practitioners relying upon their established relationships with (or at least a list of) media contacts in your area or industry. However, in today’s virtual world, managing this flow of information has become increasingly more complex as new blogs, tweets and social networking sites emerge daily. Nevertheless, Web sites and applications exist to bring you into the new generation of public relations, reducing the growing pains your small business might be experiencing.

Be sure to check out the March issue of Kentuckiana Business Forum for the complete version of this article. If you do not receive KBF, visit them online at www.kentuckianabusinessforum.com.

If you or your company are in need of sophisticated public relation services, contact ProMoter Inc. at 502-562-1969 or email at promoter@promoterinc.com.