As we ring in yet another new year, it is important to reflect on the past year in business and focus on means to increase productivity, efficiency and overall success. Consider what worked well, what failed and what could bring about new success. Think of it as your business resolutions; it is an important part of re-establishing your strategic business plans and getting the year off to a fresh and productive start.
•Secure your records and data: Computers crash, don’t leave your business to chance – back up, back up, back up! It is imperative to the security and vitality of your business to back up important information including business proposals, financial records and invoices, management data, client profiles, etc. Make a point to back up any new information weekly for added safety.
•Jump start your marketing efforts: Think that the slow economy is a good excuse to cut your advertising budget or nix your yearly marketing campaign? Think again! A slow economy is the perfect time to jump start marketing efforts as it keeps you top of mind with your consumers while your competition takes a back seat.
•Join a new business organization or networking group: Networking is key to establishing your name and business among the community and generating new clients. By joining a business organization, you will meet other industry professionals who can inspire new ideas, polish old ones and assist in meeting contacts.
•Work with ideal customers and tend to your best customers: Part of generating new clientele is ensuring these new clients are reliable, consistent and cooperative. You do not need additional stress by working with less-than-ideal clients. Furthermore, give your best clients extra attention. They are your best customers for a reason so you should treat them as such. Additionally, ask them for client referrals. Most likely they will refer you to clients like them, ideal!
•Learn something new: Research what your industry peers are doing to make their businesses grow and prosper. Learn of any new trade secrets or industry practices not currently in use by your business. By staying on top of the industry, you will most likely stay ahead of the competition. Additionally, look into social media as an avenue to promote your business. It is the latest trend that actually has traction.
Looking for ways to enact your New Year’s Business Resolutions in a cost effective and efficient way? ProMoter Inc. can help. Contact us at 502-562-1969 or promoterinc@promoterinc.com.
Tuesday, January 6, 2009
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2 comments:
Social media is the wave of the future in online marketing ... its about finding where your best customers are online and engaging them there. Then you can draw them back to your Web site where you want to solve their problem. What are you waiting for? Start Tweeting!
Thanks Laurie! ProMoter Inc. hasn't dove into the tweeting world yet, but many social media experts like yourself explain that it is the new frontier in marketing practices. You'll see us there soon!
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