How to Weather the Storm of a Slowing Economy

With uncertainties about when the market will bounce back, many companies – small and large – are looking to tighten their budgets and lay low in order to weather this storm. However, there is no time like the present to launch back-to-basics marketing tactics to strengthen your sails.

Developing new business requires creativity, relationship building and an understanding of your market. Here are some tips to help you get back in the game and ahead of your competition during a slowing economy.

• Know Your Message: Put forth a clear, consistent message of yourself and your business. Don’t muddle the message with heavy industry jargon or mixed messages. It is also imperative to understand the tone of your market. Will your clients respond to messages of hope – “spend now to get ahead” or a restrained message – “do more with less?” This is the first step towards reaching out to new clients, which translates into success.


• Don’t Ignore Past Clients: Maintaining contact with previous clients is as important as attracting new ones. Clients need constant reminders of how great your services are or they will soon forget it. That could mean losing potential business in the future with that client or referrals that client may give. Therefore, it is important to stay in touch with those clients through monthly emails, holiday cards or phone calls.


• Obtain Referrals: Don’t hesitate to ask for a referral if you know you’ve done a good job for a client. And the best time to ask is during the transaction – six months later is too late.

Looking to increase your sales in this slowing economy? ProMoter Inc. can help. Contact us at 502.562.1969.